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What the hell is Lomography?

It was in the early 1990s when two students in Vienna, Austria, discovered a small enigmatic Russian camera, the Lomo Kompakt Automat, and started a new style of artistic experimental photography of unorthodox snapshots. In the blink of an eye the Lomographic message spread around the planet and people from North to South were screaming for Lomo LC-Aís. So they hopped on a plane, flew to St. Petersburg and negotiated a contract for the worldwide distribution of this fantastic little camera. Then everything happened quickly for Lomography. We set up the 10 golden rules as our guiding principals, held numerous exhibitions, world congresses, parties and events. Mounted groundbreaking collaborations and projects, installed as our communication hub, developed new products, films and accessories all while opening up Lomography Gallery Stores in metropolises worldwide.

What started out spontaneously as an artistic approach to photography in the Vienna underground scene developed into Lomography becoming an international socio-cultural movement using photography as a creative approach to communicating, absorb and capturing the world. Today we are a globally active organization dedicated to experimental and creative visual expression, a playful combination of lo-tech and hi-tech and the amalgamation of a cultural institution with a commercial photographic and design company focussing entirely on the unique imagery, style and approach of analogue photography and its further development.

The 10 golden rules of Lomography

On this website we, an approximate Million of Lomographers worldwide, are creating the biggest ever-growing and ongoing snapshot portrait of the planet consisting of the wackiest, most exciting and most impossible little sights and moments of our time. Lomography is happening in the here and now, in the minds and shutters of Lomographers around the planet and in the analogue universe that, if anything, we are only starting to explore.

At the very base of this lie the 10 golden rules that define our philosophy and approach towards photography. Memorise them, recite them by heart, or break all the rules; whichever way, be ready to throw all your inhibitions about photography to the wind.

†† 1. Take your camera everywhere you go
†† 2. Use it any time Ė day and night
†† 3. Lomography is not an interference in your life, but part of it
†† 4. Try the shot from the hip
†† 5. Approach the objects of your lomographic desire as close as possible
†† 6. Donít think (william firebrace)
†† 7. Be fast
†† 8. You donít have to know beforehand what you captured on film
†† 9. Afterwards either
† 10. Donít worry about any rules
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via Fabio Massimo 15/17
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ars-imago international s.r.l.
Via Caio Mario 23/25
I-00192 Roma

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